If you are a web publisher or an aspiring web publisher, then you must know about a tool called Google Search Console. This tool will help you a lot in your web publishing journey. Let us look into this tool in detail.
What is Google Search Console?
Google Search Console is a webmaster tool by Google which lets you submit URLs for indexation, view search performance of your website, submit sitemaps, and much more. If you have a website and you want your pages indexed by Google, then you need to use this tool. If you are visiting it for the first time, you need to add your domain property to the console and also verify its ownership in order to continue.
What can you do with GSC?
Google Search Console lets you perform many actions. Some are discussed below:
Submit URLs and Sitemaps: Perhaps the most important feature of Google Search Console is the URL and Sitemap submission. Your website needs traffic and the best source of traffic is organic search, and when we talk about search we know that Google is the most popular search engine and you won’t want to miss on the traffic from it. Google Search Console lets you submit URLs of your website to it for indexation. Apart from URLs, you can also submit your sitemap for indexation. If your URLs get successfully indexed, they can appear in Google search results. You also have the option of checking the status of indexation of your URLs by visiting the URL Inspection page.
View the performance of your site: Google Search Console also lets you check how your site is performing on Google search. You can visit the performance page of GSC to check vital statistics like number of clicks, number of impressions, click through rate ( CTR), average position, etc. Apart from that, you can also view vital statistics like countries from where users have visited, which pages they have visited, from which devices they have visited, visiting dates and the queries which brought them to your site. These statistics are vital for the success of any website and Google Search Console lets you view them.
Raise Removal Requests: Sometimes Google indexes pages we don’t want it to index. Or there may be some outdated content which we do not want to appear in search results any more. In these cases, Google Search Console provides the option to raise removal requests. We can access that section by visiting the removals page of Google Search Console. We can also monitor our removal request status there.
Other Issues regarding the website: Apart from the above mentioned features, Google Search Console also reports vital changes to our website like any indexation issues, crawlability issues, mobile friendly issues, etc. It is important for the webmaster to know about these issues, if any exists, and make changes to it as soon as possible for the smooth working of their website and smooth appearance of their website on Google search.
Generate reports: Google Search Console can generate reports of the vital statistics mentioned above and let us export it for evaluation. Reports usually help us in evaluating, comparing and arriving at conclusions regarding our search performance. Reports can also be shared with other tools like Google Analytics to get a better view of of the statistics of our website.
So these are all important tasks you can perform using Google Search Console. Did I miss anything? Let me know in the comments. Thanks for reading! Do share with others if you find this article helpful.
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