Are you a blogger or a web publisher, then you should know about these tools by Google. Google provides some amazing tools which can be used by bloggers as well as other web publishers for getting their content out to more readers. Be it the Google search console, Google analytics, or the keyword planner, we will discuss some of these important tools in this post. So, lets get started.
Google Search Console
Google search console helps you to submit your content to google search. Apart from submitting your content’s URLs, you can also monitor the performance of your content on google search, number of impressions, number of clicks, etc. To know about Google search console in detail, I recommend you to read this post.
Google Analytics
Google analytics is a tool which lets you measure the traffic on your website. To use google analytics, you have to paste a piece of code into the head section of your website and you are good to go. You can find the code snippet when you set up google analytics. You must connect your site to google analytics with the help of the code snippet in order to measure traffic. Google analytics presents data in various contexts like demographics, traffic source, page views, events, etc. Also you can easily compare two different datasets like today vs yesterday or this week vs last week. Apart from this, one cool feature of GA is the realtime data feature. It lets you view information about realtime users, their demographics, their source, etc. It can be said that Google analytics is an important tool for bloggers and web publishers as well.
Google Ads
Google Ads is a platform for web publishers which lets them advertise their website and its content on google. Google ads, formerly known as AdWords, lets you place ads across Google’s products such as search and youtube. In order to start with Google ads, you have to create an advertiser account in Google ads with the help of your existing Google account. After you create an account successfully, you can start using it. Google ads provides you with targeting options like age and demographics so that the ad is shown only to the people you want it to. Also you can set your budget and run ads accordingly. Google’s ads are shown across google’s products and other partner websites.
Google Keyword Planner
One tool that you get in Google Ads is the keyword planner. The keyword planner not only helps in targeting your ads but can also be used to do a thorough keyword analysis and plan your content accordingly. There are other keyword tools also but what can be a better source of data than Google itself? Many bloggers and web publishers already use the keyword planner tool to determine the difficulty of the keyword, the traffic that the keyword can bring and much more. This tool, when used properly can help bloggers and web publishers in their keyword research efforts.
Google AdSense
Google AdSense is a platform which lets you monetise your website by placing ads on it. To start using AdSense, you need to submit your site for approval. After running some checks, if Google approves your site, you can run ads on your site and earn money. The approval takes 3 to 5 days and may take more time in some cases. You have the option to choose what kind of ads to display on your site, its density and its placement. Google also offers the option of “auto-ads” which automatically places ads on best places of your site. Google AdSense is one of the most popular advertising network platform which you can use to monetise your site or blog.
Site Kit By Google
If you run a blog or website, chances are high that you use WordPress as your CMS. Google provides a plugin called Site Kit which lets you view four metrics-traffic, content, speed and monetisation straight from within WordPress. You can get a glimpse of your website traffic, its sources, the keywords which are responsible for the traffic, your content which are performing well on google search, your page’s speed of loading and much more. Site Kit connects to your Google Analytics and Google Search Console’s property to show you this data on your WordPress dashboard. This tool can be very useful for bloggers as well as for web publishers to quickly get a glimpse of the metrics that matter to them the most.
So these are some of the important tools by Google for web publishers. Hope that you liked the article. Do share it with others. Thanks for reading!
